Enjoy this week’s Sales Bluebird quick chirp...

This week’s newsletter is sponsored by the Security, Funded newsletter.

Are you interested in staying on top of the latest developments in the global business of cybersecurity funding? If so, check out the Security, Funded newsletter from Mike Privette.

Each week, Mike cover's the latest news and insights on cybersecurity funding, including investment trends, funding rounds, new startup launches, as well as analysis and commentary from a career cybersecurity person. By subscribing to the newsletter, you'll gain valuable insights and perspectives that you won't find anywhere else.

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How to use a company podcast to get more exposure with Lindsay Tjepkema of Casted

You know how you wish more people knew about your company and products, but they don’t?!

One way to fix this is to start a podcast for your company. But it can seem so daunting. Where do you start?

Lindsay Tjepkema, co-founder and CEO of Casted, explains all this in episode 181.

In this episode, Lindsay shares:

• What a podcast could do for your company and what results to expect

• As you grow, why the podcast should be at the center of your content strategy

• And, most importantly, does she prefer a dive bar or cocktail bar???

LISTEN NOW

BTW, If you're looking for additional support, here are some ways I can help you grow:

1. LEARNING: I go in-depth on hot GTM topics and interview great cybersecurity company leaders on the Sales Bluebird podcast. Subscribe in your favorite podcast player.

2. CONVERT MORE FIRST MEETINGS: Do you feel like the sales deck you use on early-stage sales calls is missing the mark? Get me to review it and provide actionable, in-depth recommendations to help you convert more first meetings. Take a look at First Meeting Deck >>>

3. GROW SALES FASTER: Want to build a repeatable sales process based on proven frameworks? Which have worked for other cybersecurity companies? Find out more about Unstoppable >>>

Rooting for you,

Andrew MonaghanChief [email protected]

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