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- #102: Quick Chirp- Russell McGuire and Ben White from Ironscales
#102: Quick Chirp- Russell McGuire and Ben White from Ironscales
From mid-market to enterprise
Enjoy this week’s Sales Bluebird quick chirp...

I’ve seen cybersecurity companies struggle when moving from mid-market to enterprise. That’s why I asked Russell McGuire and Ben White to share what their secret sauce has been with Ironscale’s transition and subsequent growth. And they are doing it by taking on the 800lb gorilla in email security!
Hint: the solution is not just hiring a sales team.
Learn how they support their teams, differentiate with specificity, and build their pipeline machine.
BTW, in any target market it is important to communicate effectively in the first meeting with a prospect. That’s why I help companies improve the sales deck they use in these meetings to help them increase their conversation rate to opportunities.
Rooting for you,

SHOULD WE WORK TOGETHER?
Hey, it’s Andrew here, Chief of all the Bluebirds. I write this newsletter (and host the podcast) because I love doing it. Luckily for me, others seem to enjoy it too!. I also do it because it is great marketing for my primary business, Unstoppable.
Most startup CEOs and CROs want a robust sales process that helps them grow the business faster, but they struggle to find the time to build it themselves. With Unstoppable, I help you create a repeatable sales process for a flat monthly fee so you can focus on finding and closing opportunities. If you’re interested, let’s jump on a call to see if we are a good fit for each other.
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