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- #107 Balancing what your product does now vs. the big vision
#107 Balancing what your product does now vs. the big vision
How to sell current capabilities AND big vision
Reading time: ~1 min
Proven strategies to help cybersecurity startups get more leads, win more customers and optimize their marketing and sales processes.
Before we start…
No one won the prize pool of the RSA Conference Button Game last week… so, good news, the pool doubles… again! (Yikes!) Find out how to play at the bottom of this email.
This week’s newsletter is sponsored by cybersalesjobs.com. If you are a hiring manager and struggle to find great cyber security sales talent … or are looking and are fed up having to check out a bunch of sites to see what’s out there … go to cybersalesjobs.com
THREE WAYS TO TRANSFORM YOUR RESULTS
Here is an approach I’ve seen work. You can sell the big future vision with misleading your prospect about what you can deliver right now.
BTW - want some help with this, reply to this email and we can set a time to chat.
Kevin Hopp, the Founder of the Hopp Consulting Group and host of the Sales Career podcast, helps early-stage SaaS businesses build reliable frameworks for growth.
Here are the top 3 things he implements with his clients to build pipeline generation.
Founders can have a personal presence that helps differentiate their startups, but most get it wrong. DG explains how to do it properly.
TIME FOR A DAD JOKE
Without geometry, life is pointless.
SHARE WITH YOUR FRIENDS. EARN REWARDS
-Enjoying Sales Bluebird? Share it with a friend or co-worker and, when they subscribe, get these cool things from the best rewards program in cybersecurity sales.Your unique referral link:facebooktwitterlinkedinemailBTW: You have referred people, your next reward is not far off!VIEW YOUR REFERRALS⚡️ by SparkLoop
AND FINALLY… THE RSA BUTTON GAME
A game we are going to play every week until the RSA Conference at the end of April.
The rules are simple.
Reply to this email with your guess of the amount of times the button below will be clicked.
Whoever guesses the correct number of clicks will win the amount of money in the prize pool. Winners announced in the next end of week email.
If no one guesses the correct number, the prize pool doubles and the game continues.
Current prize pool: $80
Also: the prize pool increases as the newsletter subscribers grow. Use your referral link above to refer your friends.
Rooting for you,
SHOULD WE WORK TOGETHER?
Hey, it’s Andrew here. I write this newsletter because I love doing it and, luckily for me, others seem to enjoy it too! It also generates leads for my primary business, Unstoppable.
Most startup CEOs and CROs want a robust sales process that helps them grow the business faster. I use proven frameworks to help you create a repeatable sales process so you can focus on finding and closing opportunities. If you’re interested, let’s jump on a call to see if we are a good fit for each other.
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