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- #109 Storytelling
#109 Storytelling
How to transform a boring case study into a compelling story
Reading time: ~1 min
Proven strategies to help cybersecurity startups get more leads, win more customers and optimize their marketing and sales processes.
Before we start…
No one won the prize pool of the RSA Conference Button Game last week… so, good news, the pool doubles… again! (Yikes!) Find out how to play at the bottom of this email.
This week’s newsletter is sponsored by IT-Harvest.
IT-Harvest is the first and only research platform dedicated solely to cybersecurity. And it’s run by Richard Stiennon, who has done it all in cybersecurity. Find out more by going to salesbluebird.com/research.
THREE WAYS TO TRANSFORM YOUR RESULTS
Telling great stories is a powerful tool to convert more first meetings into second meetings, and more second meetings into demos, and demos into POCs. We are often given case studies and told to “use them with customers”. But how do you do that? How do you turn a case study into a great story?
Check out the latest Sales Bluebird episode where I demonstrate how to turn a 4-page case study into a powerful story.
BTW - want some help with this, reply to this email and we can set a time to chat.
Theo Nasser, CEO and Co-Founder of Right-Hand Cybersecurity, draws on his years of experience in creating and scaling businesses to tackle pipeline generation. He dives headfirst into the 3 biggest areas of focus every business leader should have, and how each branch builds out and supports one another.
Simple strategies to make a new habit stick.
TIME FOR A DAD JOKE
The past, the present, and the future walked into a bar. It was tense.
SHARE WITH YOUR FRIENDS. EARN REWARDS
-Enjoying Sales Bluebird? Share it with a friend or co-worker and, when they subscribe, get these cool things from the best rewards program in cybersecurity sales.Your unique referral link:facebooktwitterlinkedinemailBTW: You have referred people, your next reward is not far off!VIEW YOUR REFERRALS⚡️ by SparkLoop
AND FINALLY… THE RSA BUTTON GAME
A game we are going to play every week until the RSA Conference at the end of April.
The rules are simple.
Reply to this email with your guess of the amount of times the button below will be clicked.
Whoever guesses the correct number of clicks will win the amount of money in the prize pool. Winners announced in the next end of week email.
If no one guesses the correct number, the prize pool doubles and the game continues.
Current prize pool: $160
Also: the prize pool increases as the newsletter subscribers grow. Use your referral link above to refer your friends.
Rooting for you,
SHOULD WE WORK TOGETHER?
Hey, it’s Andrew here. I write this newsletter because I love doing it and, luckily for me, others seem to enjoy it too! It also generates leads for my primary business, Unstoppable.
Most startup CEOs and CROs want a robust sales process that helps them grow the business faster. I use proven frameworks to help you create a repeatable sales process so you can focus on finding and closing opportunities. If you’re interested, let’s jump on a call to see if we are a good fit for each other.
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