Enjoy this week’s Sales Bluebird quick chirp...

How to grow your pipeline through hyper-personalization

Pipeline generation - one of the biggest challenges we face as cyber security leaders and sellers. Our prospects are flooded with pitches.

So how can we stand out and make an impression?

Jason Prindle, Senior Director of Global Sales Development at Big ID, says it’s all about hyper-personalization.

Focus on the correct detail right from the start. This lets your prospects know that not only is the sales experience likely to be a smooth one, but that you’ve done your research and are only reaching out to them with a solution that solves their problem.

Check out episode 139 where Jason Prindle tells us:

• What hyper-personalization is and why it matters

• The 4 parts of a hyper-personalized approach

• Prospect responses and potential obstacles

• How to frame and present solutions

Episode 139 (10:25)

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Rooting for you,

Andrew MonaghanChief [email protected]

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