Enjoy this week’s Sales Bluebird quick chirp...

Finding it hard to standout?

How do you bridge the gap between your product and its buyers, stand out from the crowd and sound different…even when your product shares similarities with your competitors in the market?

The answer is by leveraging the power of story in your brand and sales narrative.

In this episode, I sit down with the man, the myth, the legend Andy Raskin (he’s also THE strategic narrative expert!) to discuss how to use it in order to get attention and interest in a very noisy cyber security space.

Key highlights:

• The greatest sales deck I ever saw

• Why the sales deck needs to be at the center of everything

• How to bring strategic narrative into your sales and marketing

• Walk through of examples such as Zuora, Gong, Elicity and how they transformed

LISTEN NOW

Rooting for you,

Andrew MonaghanChief [email protected]

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