Enjoy this week’s Sales Bluebird quick chirp...

What's more important...product or sales?

I recently sat down with Ayal Yogev, CEO and Co-founder of Anjuna. We talked about how he is building the go-to-market strategy and teams. Interestingly he talked about how he has come to realize that distribution (i.e. sales) is more important than product. He discusses this and additional strategies that contributed to Anjuna’s success.

I had 3 takeaways

• Building the Foundation

  • Ayal spent a lot of time and brought in the right people to work on the foundations (problems, persona, etc.)

• Product Market Fit

  • Honing in on Product Market Fit timing - involved 100’s of conversations to learn about what people needed and why. The sign you have it is repeatability…

• Distribution Support

  • Made sure they provided the right level of support for distribution

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Rooting for you,

Andrew MonaghanChief [email protected]

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