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#67 quick chirp: Ashley Leonard, CEO of Syxsense - How to go after the mid market

Quick chirp: Ashley Leonard, CEO of Syxsense - How to go after the mid market

Enjoy this week’s Sales Bluebird quick chirp...

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What’s the first thing that comes to mind when you hear endpoint security?

Crowded market? Or little differentiation?…

Ashley Leonard, CEO of Syxsense, is in that market and building impressive traction. He reveals to us what’s in Syxsense’s secret sauce. How they’ve invested in their marketing team so they stand out in a crowded market.

You’ll Learn:

  • Unifying disparate tasks is usually attractive to buyers because it make their lives easier. Except for the largest and most sophisticated companies, good enough is good enough, if you make their lives so much easier.

  • Visibility is important, but then what? Syxsense’s ability to make it easy for remediation seems to resonate with their customers.

  • Syxsense moved from the mid market, up to the enterprise… in doing so they will have had to create a product which is simple enough to use for the mid market and then also be useful for those bigger companies that don’t need the bells and whistles.

Rooting for you,

Andrew MonaghanChief [email protected]

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