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Proven strategies to grow cyber security sales

Enjoy this email….because who doesn’t want a bluebird every week???

“Cold calling is dead.”

One of the common glib sayings that are thrown around. You may believe this, or you may not.

It actually doesn't matter.

What does matter is the real way to think about cold calling (and every other outreach strategy), which is to ask : "Compared to what?”

What have you tested as the most effective way to book high-quality first meetings for you?

• If cold calling is getting you a steady stream of meetings, go for it.

• If email outreach gets you more meetings than cold calls, go for it.

• If cold calling plus email plus LinkedIn works better for you, go for it.

• If getting referrals from your customers is getting you the best conversations, do it!

• If being referred to CIOs by your successful Uncle Marc (Benioff) works better for you, go for it.

Or, if you are overwhelmed by the flood of high-quality inbound leads, more power to you. (and let us know where you work!)

"Sales" is a vast field. There are millions of B2B sellers. Everyone from Abby selling $100m business process outsourcing deals to Fortune 50 CEOs to Billy selling landscape services to small businesses in one zip code.

Declaring that cold calling is dead for Abby, Billy, and everyone in between is ludicrous. To say it doesn't work is silly. Unless you are doing something else which is working much better. And you are open to working out how to improve your current best approach.

Every market and territory is different. Test and adapt.

Time for a dad joke break...

I was wondering why the baseball kept getting bigger and bigger. Then it hit me.

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Past Sales Bluebird Newsletters

Did you miss any previous newsletters? No worries, here’s a link>>> to past newsletters so you can catch up. Happy reading!

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1. Adam Gavish, CEO of DoControl - people don’t sell, people buy Listen >>>

2. Denise Hayman, CRO at Sonrai Security - her biggest learnings Listen >>>

3. How to help your prospect understand that you have the solution to their problem Listen >>>

Shit we've got to stop saying...

Rooting for you,

Andrew MonaghanChief [email protected]

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