Enjoy this week’s Sales Bluebird quick chirp...

Listen…then tailor both your product and its messaging

Wias Issa, CEO and founder of Ubiq Security, discusses the genesis of his product and how he has tailored both the product itself and its messaging…based on listening to what his customers were asking for.

When cybersecurity gets technical and complicated, Wias brings it down to earth and simplifies the process. He shows us what to focus on, what to ignore, and much more.

You’ll Learn:

• Why a killer story may work for one group but not another, and how to tailor it for the audience you’re targeting

• The importance of listening to your costumer so that they ask less questions and understand quickly what you are about

• How to simplify your messaging to feel more accessible to the average customer you serve

• How to hire (and find!) the best talent- innovative, in-demand prospective engineer or product developer

LISTEN NOW

Rooting for you,

Andrew MonaghanChief [email protected]

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