#98 quick chirp: Brian Penney

Quick chirp: winning with SMB with Brian Penney, VP Sales of Blumira

Enjoy this week’s Sales Bluebird quick chirp...

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Learn how an SMB sales team is being successful with Brian Penney, VP of Sales at Blumira

Blumira is targeting an underserved part of the market; SMBs. Brian, the VP of Sales at Blumira, joins us to discuss how he is successfully running the sales team and growing revenue.

His background is in Enterprise selling and he highlights what is similar and also what is different with selling to SMBs.

In this episode, Brian shares:

  • The average length of a sales cycle working with SMBs and what we can learn from that on the enterprise side

  • Advantages of having a rigorous POC process while also being flexible when needed

  • Importance of having enough discipline to say no to some deals

When you are ready, here are three ways I can help you:

  1. I go in-depth on hot GTM topics and interview great cybersecurity company leaders on the Sales Bluebird podcast. Subscribe in your favorite podcast player.

  2. Do you feel like the deck you use on early stage sales calls is missing the mark? Get me to review it and provide actionable, in-depth recommendations to help you convert more first meetings. Take a look at First Meeting Deck.

  3. Want to build a repeatable sales process based on proven frameworks? That has worked for other cybersecurity companies? Find out more about Unstoppable

Rooting for you,

Andrew Monaghan

Andrew MonaghanChief [email protected]

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